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Marketing
Communications Officer (0701)
York
£20k - £25k
PURPOSE: To oversee,
schedule and co-produce Group communication materials, ensuring legality of claims, correct trade mark use and communication
of key differentiators.
DIMENSIONS: From Marketing
Briefs,
schedule and co-produce copy for brochures, direct mail, advertising, web sites, e-marketing,
speeches, video scripts, articles, editing, proof-reading and
press releases.
The management of freelance copywriters, translators and proof-readers, the management
of the legal approval process and assistance in the management of the PR agency.
PRINCIPAL ACCOUNTABILITIES:
1. To
oversee, plan or co-write copy for all marketing communications materials, to brief and to deadline.
2. To oversee, plan or co-write copy for Group web sites, manage and maintain
content through the CMS system and ensure the sites' visibility.
3. To oversee, plan or co-write copy and video scripts for presentations, conferences, seminars and other
events and source and supervise voice-over recordings as necessary.
4. To assist in the management of the PR agency and ensure the delivery of consistent messages.
5. To prepare and ensure legal approval of company claims and offers.
6. To advise of the implications of Data Protection Directives on external
communications.
7. To recruit and manage a pool
of freelance copywriters.
8. To recruit and manage
a pool of translators and proof-readers.
9. To
maintain the corporate identity within all marketing media produced, including the protection of the Company brands and trade
marks.
NATURE AND SCOPE:
The Marketing
Communications Officer is a member of the Marketing Department - which includes Marketers and, within the Design Studio, designers
and photographers - and reports to the Studio Manager. The job holder will also be involved with the creative team on various
projects, depending upon the nature of the tasks in hand.
The Marketing Communications Officer is responsible for
the selection and management of suitable freelance copywriters, translators and proof-readers, ensuring quality and Corporate
Identity guidelines are maintained at all times.
Assignments handled by the job holder will need to be agreed with
the appropriate individual from Market Planning, and Marketing Managers This will also entail close liaison with the Marketing
Manager and with the Marketing Studio.
Essential to the success of the role will be careful in-depth research into
all relevant information and for this the job holder will need to have a full understanding of the Company's organisation,
products and corporate philosophy.
The Company has a distinctive corporate identity programme which includes a strong
Trade Mark position and the job holder needs to fully appreciate this and ensure that the Company's sentiments on this
subject are projected in all communications.
Any materials must be consistent with these objectives and to this
extent, both briefs and content will undoubtedly be amended and redrafted as necessary.
The job holder will
inevitably come into regular and close liaison with people in many different departments and with others outside the Company.
Assignments undertaken will at times involve travel to Company and customer establishments.
It is important that
the Marketing Communications Officer keeps abreast of new thinking in the presentation of written communications. They will
be required to advise on new developments and suggest means of improving the use of the written word both internally and externally.
The job holder should also remain up-to-date with the latest legislation affecting marketing communications material.
Ideally
the position requires someone of degree-calibre or similar as well as a working experience of writing within a marketing
or PR role and excellent communication, interpersonal, project management and PC skills.
French or Dutch reading
and writing skills would be beneficial , but not essential. An English degree or equivalent is essential.
Marketing
Analyst (0694)
York
£20k - 25k
You will be responsible for marketing and other performance statistics.
You will collect, analyse, store and report marketing data to enable effective business decisions. You
will also identify key insights, update benchmarketing statistics and report on campaign effectiveness.
You will need previous experience within a similar role, Advanced MS Excel, and
Intermediate MS Access.
If you want to apply to any of the above positions or if
you are just looking for a new challenge email a copy of your CV to
debbie@advanced-recruit.co.uk
